Partnering to help define, build and grow digital properties together

Thoughts…

  • Disruption Opportunity in Niche Media

Disruption Opportunity in Niche Media

There is an opportunity to significantly improve typical media model returns by capturing purchase intent, meshing product discovery and by evolving user purchase intent through thoughtful intertwining of social and/or utility use cases.

  • The Honey Pot

The Honey Pot

Written over 5 years ago by Dan Kurani, The Honey Pot continues to have relevant nuggets. Pay particular attention to the sections "A Shift in Creating Value" and "Brand Promise and User Experience". You can download the PDF version of the book here for free.

About

Dan Kurani has spent the last 15 years in the digital space building products, assembling design/development teams, advising startups, and helping brands that include Nike, Universal Studios, the NBA, and many others

  • Consulted or advised over 2,000 startups, SMBs, and Fortune 500s, building dozens of original user experiences that have generated scalable digital revenues or increased margins for both traditional and stand-alone digital companies in highly competitive markets
  • Published author/speaker; featured or quoted in Fast Company, Forbes, CNN, TechCrunch, GigaOm, VentureBeat, AdAge, and many other esteemed publications
  • Over two dozen awards including a Davey, FWA, and a Webby for product development, strategy, creative, and ROI

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Services

Digital Strategy, Property Development and Ongoing Product Management

Hands-on experience managing 100+ product cycles end-to-end from strategy through build, optimization, and scale

Strategy - Can see the full picture (digital/device ecosystem, consumer mindset, competition, etc.), where the pieces are moving and how assets can be leveraged in a build, buy or improve scenario

Execution - Team building/buy-in and design of user experiences that connect with users and delivers on business goals

Metrics, Optimization, and ongoing Management - Brand-aligned and goal driven KPIs, clear LTV/CPA formulas and deep knowledge of ad-tech for scale and a process for continual improvements

Kurani helps…

atom

Companies that want to increase revenue and margins by advancing user intent, improving engagement (time, lifespan, throughput, etc.), collecting a deeper targetable data set or by productizing service offerings

map

Startups that need product leadership, team building and guidance within the tech ecosystem (VCs, press, tools, process, etc.)

cog

Private equity firms that are planning a digital roll-up strategy, doing due diligence or need post-deal product reinvention and integration

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Contact Kurani

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